Tissot was founded in the Swiss Jura Mountains town of Liroch, where its headquarters are still located.

"Made in Switzerland" is an indelible part of Tissot's logo. The "+" in Tissot's logo is the same as the Swiss flag, demonstrating the reliable quality of the brand that has been passed on since 1853.

Tissot is a member of the Swatch Group, the world's largest watchmaker and distributor, with sales in more than 160 countries. The brand will continue to introduce innovative products with pioneering spirit and continue its brand philosophy - "Innovation, from tradition" as always.